Have you ever heard of custom suitcase boxes? They look exactly like suitcases. They have different sizes. They have different colors. They always have a comforting handle to pick them up. The only thing different about them, what makes them a box and does not let them be the suitcases, is the material used in making them: cardboard! The cardboard or corrugated suitcase boxes are made to make the handling of the packed good easy, make it a pleasant experience for the customer and use a unique packaging to get the maximum customers as well as publicity. Someone said, “There is no such thing as bad marketing.†And this applies to custom designed suitcase boxes. Even if they are ugly, they incite publicity and brand awareness, and these two values are never considered bad among business circles.
In this blog post, we are going to discuss the good, the bad and the ugly of suitcase boxes, and we are going to learn how all of them only serve one purpose: extend a business.
1. The Good
The best thing about suitcase boxes is their handling. With a nice and easy handle on them, just like it is on suitcases, you can easily pick them up. They look stylish and awesome. The shape of the suitcase boxes is rectangular and this is the reason why most of the time they are used to pack things like laptops, tablets, small LEDs and similar items with a rectangular shape.
The handle makes it easy for the customer to pick the item up in their hand and walk easily. You do not need big shopping bags or similar thing. Not only the suitcase boxes look awesome in hand, they are also easy to handle. If you are also among those who want to see their customers handling the purchased items with ease and style, you must try custom designed suitcase boxes.
2. The Bad
The bad thing about suitcase gift boxes is the locking mechanism’s complications. To lock, as we know, you have to have one lid get locked with another and have the handle go through it. This thing makes difficult for the customers to open the box. The suitcase favor box comes packed with the company and the retailer definitely does not explain to the customer how to unpack it. However, once the customer goes to the home, they try to unpack it, which is a bit tricky.
Guess what? A customer does not want anything between them and the product, once they have paid for it. Most of them would use curse words while trying to open the box, some of them will even tear up the packaging and a very few will open it successfully. Too bad!
3. The Ugly
The ugly of suitcase boxes is the same handle that we love the most. The locking mechanism suggests that a die cut lid will have the handle go through it, and it will then lock onto the other side. This mechanism and handle both seem solid, but at times the handle gets broken. It comes out, the locking mechanism fails and as a result, the suitcase box or the item packed inside it finds themselves on the floor. Imagine the embarrassment of a customer who bought something made by you and who is happy and on his way to home and before ever he makes it to the elevator, the handle fails to bear the burden and comes out with everything packed inside the box scattered on the floor and people laughing at him.
Now imagine that embarrassment turned into agony because the items packed inside the box were things like laptop or tablet or perfume etc. Wouldn’t this be too ugly for the customer to lose their expensive merchandise only and only because the manufacturer’s choice for packaging was a very poor one? The suitcase shape boxes are the best type of packaging, but they definitely come with their own negative points. However, some best packaging practices can reduce the bad and ugly parts, and let these boxes be the best packaging boxes you ever used.
Here are the best packaging practices:
• Use corrugated fiberboard material to make sure that your fragile items remain safe in the event of an impact
• Use very colorful graphics to attract the customer
• Add a reader manual to help the customers read and unlock or lock the suitcase boxes
• Make sure that handle, lids and locking sides are made of very sturdy materials e.g. plastic and corrugated fiberboard
Take care of these minor and minimal details and you will soon see that your suitcase boxes will start appealing the masses and these problems will take the bus home. Happy selling with maximum customer loyalty.